Learn how to create compelling content to engage audiences across a range of digital platforms. This creative course will hone your skills to excel in digital storytelling for social media. Increasingly, brands seek to include innovative digital content within their marketing and promotion, this course will support you to develop an extensive skill set to create in demand visual content to include media and film, photography and visual effects utilising innovative technologies and industry standard software.
TYPICAL OFFER
UCAS Tariff Points: 48 UCAS tariff points from two A-levels (or equivalent qualifications), one of which must be in a relevant subject
A Levels: 2 x D grades one of which to be in a relevant subject
BTEC L3 Diploma or Extended Diploma: MP, MPP grade in relevant subjects
Access to HE Diploma: Overall pass with 60 credits, with 24 credits to be at a Merit grade in a relevant subject
T Levels: Acceptable in a relevant subject
IELTS: IELTS 6.0 with no less than 5.5 in any component.
International qualifications: International qualifications will be assessed against these criteria
Mature applicants: University Centre Leeds welcomes applications from mature* applicants who may not have met the academic criteria, but who can demonstrate a wealth of experience in their chosen field. Candidates in this category and otherwise are likely to be interviewed to assess their suitability for the course and may be asked to provide a portfolio of evidence to support their application.
*21 years and over at the start of the course
RPL claims: The course structure actively supports claims for Recognition of Prior Certified Learning (RPCL) or Recognition of Prior Experiential Learning (RPEL).
Interviews / Audition: A successful interview is required
Portfolio: A portfolio of work is required.
About the course
This course blends academic study with industry insight and practical skill to provide a comprehensive understanding of the industry. We encourage professional development throughout the course so that as you study you also gain industry experience. You will be taught in a variety ways including lectures, demonstrations, digital skills workshops, masterclasses, discussions and presentations whilst building your professional portfolio.
Our exciting industry links will prepare you for the working world by exposing you to insight from guest lecturers and local practitioners. Based at Quarry Hill campus you will have access to studios and technical suites to realise your visual ideas and create engaging content.
This course is subject to revalidation by Luminate Education Group
If you would like to apply for to study full time, please do so via UCAS.
The institution code for University Centre Leeds is L21.
The application fee for applying through UCAS is £27.50.
Our modules focus on practical skills development and may include:
Content Writing - 20 credits
Writing effective content is central to successful communication and promotion. Being able to create interesting, appropriate and effective copy for a variety of platforms will strengthen a brand and successfully communicate its ideas, concepts and ethos.
Visual Communication - 20 credits
As a promoter in the industry your role is to communicate successfully with an audience. The decisions you make with image, type and layout impact the message of your artwork. This module will introduce you to visual communication and allow you to begin to consider how your work communicates with an audience.
Creative Professional - 20 credits
This module serves as an introduction to what it is to be a creative professional looking at the breadth of roles and career opportunities within the creative arts, and asking you to consider your own professional trajectory.
Commercial Practice - 20 credits
This module will introduce you to the realities of freelance practice in the contemporary creative industries. Building on the ‘Creative Professional’ module you will produce a commercially viable outlet for your work which reflects current practice and career aspirations. Working together with your peers from other creative disciplines you will be introduced to the breadth of opportunities and potential outlets for commercial creative practice.
Making Creative Content - 40 credits
This module will introduce you to a range of skills to manage the development and realisation of a creative brand campaign, planning a campaign from concept development to finished images.
Trend Forecasting - 20 credits
Trend forecasting is integral to the creation of products, brand development and identity. When working in the content creation and promotion industry it is important that you understand trend forecasting and can effectively communicate brands in a way that reflects brand ethos and future goals. This module will allow yous to research and identify trend drivers such as social, cultural, and environmental shifts and develop new, innovative, and relevant visuals, products, and content.
Collaboration - 20 credits
Collaborative practice is increasingly important to the industry. If entering the professional career of freelance practitioner you would likely collaborate with other creatives regularly to produce innovative projects and to respond to client briefs. This module requires you to work in collaboration with a practitioner from another creative field to produce a collective practical outcome. Collaboration will allow you to explore your practice in expanded and diverse forms to encourage experimental outcomes
Working in the Content Creation and Promotion Industry - 20 credits
This module will provide you with the opportunity to apply your practice to the content creation and promotion industry. Through a live brief and the creation of self-promotional materials you will develop your professional identity and employability skills.
Promoting a Live Event- 20 credits
In this module students will be given the opportunity to pitch and design a creative project to promote a live event. This will allow them to build collaboration skills giving them an insight into working in real life scenarios.
International Marketing and Promotion - 20 credits
As a professional working in content creation and promotion, there is a requirement to produce work for an international market, therefore, it is important that a content creation and promotion graduate has a good understanding of how their work will be received by a global audience.
Contemporary Issues in Content Creation and Promotion - 20 credits
This module introduces you to current debates, themes and issues surrounding contemporary content creation and promotion practice. This module will equip you with a critical perspective and highlight areas of particular interest that could be developed into further study.
You will learn how to communicate visually with an audience
Applicants will be invited to a 1-1 interview where they will present a portfolio of their work. This might include examples of relevant work such as:
You will train in the recently built Quarry Hill Campus, which is based in the Cultural Quarter of Leeds, providing excellent links to the Playhouse Theatre, The Wardrobe, BBC and Channel 4. Here, students will have access to Mac suites, makeup studios, the onsite photography studio, television studio, theatre and exhibition spaces and the opportunity to study within a cross-disciplinary environment designed to promote student interaction and shared learning.
Level 3 qualifications such as: A Levels or BTEC L3 Diploma or Extended Diploma
32 UCAS tariff points from two A-levels (or equivalent qualifications), one of which must be in a relevant subject
Level 3 qualifications such as: A Levels or BTEC L3 Diploma or Extended Diploma
16 UCAS tariff points from one A Level (or an equivalent qualification)
IELTS: IELTS 6.0 with no less than 5.5 in any component.
International qualifications: International qualifications will be assessed against these criteria.
Mature applicants: University Centre Leeds welcomes applications from mature* applicants who may not have met the academic criteria, but who can demonstrate a wealth of experience in their chosen field. Candidates in this category and otherwise are likely to be interviewed to assess their suitability for the course and may be asked to provide a portfolio of evidence to support their application. *21 years and over at the start of the course
RPL claims: The course structure actively supports claims for Recognition of Prior Certified Learning (RPCL) or Recognition of Prior Experiential Learning (RPEL).
For the latest version of the Leeds City College regulations please click here.
Optional expenses may include:
Applications for 2025 will open soon, please check back for how to apply.
Course fees for Undergraduates are £14,000 (GBP)
Scholarship available £3,000 (GBP) all courses.
For more information about fees and scholarships, please click here.
Please see our entry requirements page for additional requirements as an international student
International students will study 5 additional hours on top of the regular timetable.
For more information about visa and immigration, please click here.
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