In 2020 there was a 54% increase in online purchasing of beauty products and, consequently, digital and social advertising spending by cosmetics companies has also increased. That trend has also fuelled greater use of influencer marketing strategies and interactive retail and technology, such as virtual reality for beauty rooms and consultation and exclusive digital product promotion launches.
This course focuses on developing the specialist skills that are in increasing demand by the fast paced and exhilarating global beauty industry to identify fashion and beauty trends, create content for visual platforms and promote ideas to a consumer audience.
About the course
Our programme blends academic study with industry insight to provide a comprehensive understanding of the fashion and beauty industry. We encourage professional development so, as you study, you’ll gain industry experience.
You will learn specialist skills from our experienced lecturers such as copy writing for a variety of platforms, trend forecasting, visual communication and the marketing and promotion of beauty brands and products. You’ll have opportunities to work on developing beauty campaigns, marketing and promoting an event and on live briefs set by employers from the fashion and beauty industry.
Throughout the programme you will experience demonstrations, lectures, digital skills development, discussions and presentations, while building your professional portfolio. You will be part of the wider Creative arts department at University Centre Leeds where we foster a collaborative ethos through our Creative Arts Network platform and social events. You will have opportunities to make contacts and collaborate with other creative students from media makeup, photography, performance, graphics, film and art backgrounds to elevate your projects and learn to work as part of a creative team.
This course is subject to revalidation by Luminate Education Group